As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?
This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.
- How can SAM teams shift from static tracking to real-time, value-focused practices?
- What role will AI and automation play in redefining core SAM responsibilities?
- How can SAM contribute to strategic IT and business decisions, not just compliance?
- What skills, tools, and data foundations are needed to future-proof your SAM practice?
Vice President - Head of Software Asset Management, Marsh & McLennan Companies Inc.
As the Vice President of Software Asset Management at Marsh & McLennan Companies (MMC), I lead the global function that oversees software licensing, compliance, and optimization across 17 million installations, 80,000 employees, and 3,000 software titles. I have more than 10 years of experience in this field, with a focus on software asset management (SAM) strategy, audit response, contract management, and mergers and acquisitions (M&A) integration. I hold the Certified Software Asset Manager (CSAM) credential, as well as executive education certificates from leading institutions such as Yale, IMD, and the University of Melbourne.
Specalist Software Asset Management, RIO TINTO
As a Software Asset Management Specialist with over 10 years of experience, I am dedicated to optimizing software portfolios, driving operational efficiency, and implementing automation to streamline processes. My expertise lies in license optimization, compliance management, and leading automation projects that improve system reliability and reduce manual workloads.
Throughout my career, I’ve worked with global teams to enhance software utilization, ensure compliance, and manage complex software assets across a variety of industries. From license provisioning and vendor management to managing software transitions and integrations, I focus on aligning technology solutions with the strategic needs of the business.
Passionate about compliance, end user satisfaction, automation, and data analytics, I continually explore the latest industry trends to stay ahead of the curve and ensure the best solutions for the organizations I work with.
Information Technology Operations Manager, US LBM Holdings LLC
Christina is Information Technology Operations Manager at US LBM, where she oversees IT operations with a focus on asset management, process optimization, and technology alignment. Prior to this, she spent over three decades at CAS, most recently as Supervisor of Technology Asset Management, leading initiatives in IT asset lifecycle, compliance, and system efficiency. She brings extensive experience in managing technology assets, coordinating cross-functional teams, and implementing operational improvements across complex environments.
Information Technology Asset Management ITAM and CSAM and ITIL, Brunswick Corporation
Experienced in Information Technology with a demonstrated history of working in the consumer goods industry. Skilled in Asset Management, Software Licensing Management (including Mergers/Acquisitions/Divestitures), BMC Service Desk Administration, Windows Servers, SQL DBA, SCCM, strong understand of Software EULAs, Service Desk Support and Employee Training.
Marsh & McLennan Companies Inc.
Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective.
We operate in 35 countries where our 60,000 employees are working to find better ways to provide the materials the world needs. Our portfolio includes iron ore, copper, aluminium and a range of other minerals and materials needed for people, communities and nations to grow and prosper, and for the world to cut carbon emissions to net zero. We continuously search for new projects that can support the energy transition, currently exploring for 8 commodities in 17 countries. We have more than 150 years of mining and processing experience guiding our work. Today, our business relies on technology such as automation and artificial intelligence to help us run safer, more efficient operations and leave a lighter footprint.
US LBM is a leading national distributor of building materials to construction professionals, including new homebuilders, commercial builders and remodelers. US LBM’s more than 450 locations across the country consist of lumber yards, distribution centers, kitchen and bath showrooms, hardware stores and truss manufacturing plants which distribute a comprehensive portfolio of specialty building products, such as windows, doors, millwork, wallboard, roofing, siding, decking, engineered components and cabinetry along with lumber and engineered wood products. US LBM’s divisions serve multiple major metropolitan markets, including New York, Chicago, Philadelphia, Dallas-Fort Worth, Atlanta, Houston, Washington, DC, Boston and Phoenix, and operate under several local brand names, many of which are among the most well-known names in building materials distribution.
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.
Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.
Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year.