As the Vice President of Software Asset Management at Marsh & McLennan Companies (MMC), I lead the global function that oversees software licensing, compliance, and optimization across 17 million installations, 80,000 employees, and 3,000 software titles. I have more than 10 years of experience in this field, with a focus on software asset management (SAM) strategy, audit response, contract management, and mergers and acquisitions (M&A) integration. I hold the Certified Software Asset Manager (CSAM) credential, as well as executive education certificates from leading institutions such as Yale, IMD, and the University of Melbourne.
Case Study
Thursday, December 04
12:00 pm - 12:25 pm
Live in Chicago
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This presentation offers a practical look at how you can leverage GenAI within a secure, internal environment to improve efficiency in Software Asset Management. By connecting all relevant systems and feeding GPT with structured queries, the team has developed a growing library of prompts that help extract entitlement and contract data across tools. The goal isn’t to replace existing SAM discovery tools—but to improve how data is queried, understood, and reused. This approach has increased visibility, sped up repetitive tasks, and supported better-informed decision-making when managing licenses and vendor contracts. In this session you will learn:
Panel Discussion
Thursday, December 04
06:30 pm - 07:20 pm
Live in Chicago
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As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?
This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.
1 | Innovation Café
Friday, December 05
10:50 am - 02:50 pm
Live in Chicago
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Friday, December 05
03:20 pm - 03:50 pm
Live in Chicago
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Listen to the three most important takeaways of the World Café discussion groups.