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CO-LOCATED EVENTS

Speaker

Cameron Farrar

Vice President - Head of Software Asset Management, Marsh & McLennan Companies Inc.

As the Vice President of Software Asset Management at Marsh & McLennan Companies (MMC), I lead the global function that oversees software licensing, compliance, and optimization across 17 million installations, 80,000 employees, and 3,000 software titles. I have more than 10 years of experience in this field, with a focus on software asset management (SAM) strategy, audit response, contract management, and mergers and acquisitions (M&A) integration. I hold the Certified Software Asset Manager (CSAM) credential, as well as executive education certificates from leading institutions such as Yale, IMD, and the University of Melbourne.

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Sessions

How Can You Use GenAI to Streamline Contract Analysis and Gain Visibility Across Your SAM Landscape?

Case Study

Thursday, December 04

12:00 pm - 12:25 pm

Live in Chicago

Less Details

This presentation offers a practical look at how you can leverage GenAI within a secure, internal environment to improve efficiency in Software Asset Management. By connecting all relevant systems and feeding GPT with structured queries, the team has developed a growing library of prompts that help extract entitlement and contract data across tools. The goal isn’t to replace existing SAM discovery tools—but to improve how data is queried, understood, and reused. This approach has increased visibility, sped up repetitive tasks, and supported better-informed decision-making when managing licenses and vendor contracts. In this session you will learn:

  • How to build effective GenAI queries to extract relevant SAM data across systems
  • How to identify common contract clauses and entitlement patterns using prompt templates
  • How to use GenAI-generated outputs to support strategic decisions and stakeholder communication

Presentation

How Can You Foster Innovation and Agility in SAM?

1 | Innovation Café

Friday, December 05

10:50 am - 02:50 pm

Live in Chicago

Less Details

  • How to bring fresh perspectives into established SAM processes?
  • How to learn from the agility of tech-driven or smaller companies?
  • How to introduce innovative practices within structured environments?
  • How to navigate distributed responsibilities and promote cross-functional collaboration?
  • How to explore models for smarter, faster decision-making?
Workshop

World Café Harvesting Session

Friday, December 05

03:30 pm - 04:00 pm

Live in Chicago

Less Details

WP World Cafe

Listen to the three most important takeaways of the World Café discussion groups.

Presentation

Company

Marsh & McLennan Companies Inc.

https://www.marshmclennan.com/
Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective.
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Co-hosted with
SAMS USA 2025 is part of the Event Series. You can find more events here.
Date
December 04 – 05, 2025
Location
Marriott Marquis Chicago
2121 S Prairie Ave
60616 Chicago
Phone
+1(518)3102904
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