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Logo June 21 – 22, 2021, Chicago, IL, USA, Swissôtel

Software Asset Management Strategies USA 2021 date_range June 21 ‒ 22, 2021
Swissôtel Chicago, IL, USA ONLINE LIVE GET AGENDA UPDATE BOOK NOW!
Strategic Software Asset Management in the Age of XaaS
The annual industry show SAMS USA 2021 combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. Following the reputation built in Europe as the most influential SAM event series, the Software Asset Management Strategies USA is maturing the 4th edition and brings together more than 150 SAM and IT procurement professionals from America’s top companies at the only end-user driven networking SAM event in the US – free of mega-vendors & auditors.
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Our Highlights in 2020

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SDNC! Our Smart Distancing & Networking Concept

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Hybrid-Conference-Experience! Discover the most interactive and hybrid conference concept in the industry!

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Software Asset Management Strategies USA 2021

What can you expect in Chicago?

  • 40+ expert speakers
  • 150 attendees
  • 2,5 days with over 30 interactive sessions incl. Keynotes, World Cafés, Workshops and much more
  • 15hrs of dedicated networking time
  • Representation of the entire SAM & IT Procurement ecosystem and value chain
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SAMS USA – the only practitioner-driven SAM & IT Procurement networking event in the USA goes into the second round!

Over 2 days you get the chance to discuss the opportunities as well as challenges that lie ahead of the industry. The show offers inspirational keynotes and well moderated, interactive world café sessions, workshops, briefings, panel discussions and networking activities. Many network opportunities, finally meet those hard-to-meet executives in a relaxed and social setting.

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Become a business partner!

Where else in the USA can you find hundreds of Software Asset Management & Software License Management projects and budgets under the same roof?

Get involved at the event as a Business Partner. For our event partners it is a one-stop-shop opportunity to promote thought-leadership and get face-to-face with over 150 key prospects. SAMS offers the best in class opportunity to introduce yourself as a thought leader to SAM & IT Procurement executives. Download the partnership prospectus to find out more about the event and how you can get involved.

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we.HAVE PARTNERS.

…not Sponsors! SAMS USA 2021 is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS USA. Join our 2021 partners today!

Our Business Partners 2020

Position your business introduce yourself as a thought leader to SAM & IT Procurement senior executives.
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Key Topics SAMS USA 2021

SAM AT TRANSITION BETWEEN ON-PREMISE AND XAAS

  • Basic requirements for the SAM in the Subscription Economy
  • Bring Your Own License – Which licenses can we use on which IaaS?
  • License Mobility in Practice: Which server applications can be deployed with the existing licenses on AWS and which ones need to run on instances in dedicated hosts?
  • AWS Marketplace & Co.: Buy per click – What is the future of IT Procurement between fast deployment and cost transparency?
  • Are G Suite and Google Cloud Platform an alternative given the licensing models and costs?
  • SAP Indirect usage: New sales, audit and pricing model – is everything clear now?
  • License optimization in complex hybrid system landscapes
  • On the other side of the Cloud: On-premise licenses – Shelfware or off to the used-software market?
  • Legal aspects of used software

IT CONTRACT MANAGEMENT

  • Demand-oriented design of license agreements
  • Negotiations with the big SW manufacturers
  • Vendor and vendor management in the context of XaaS
  • Avoid vendor lock-in with cloud services

AUDITS 

  • Audit defense strategies and dealing with multiple parallel audits
  • Sovereign handling of audits: keep control & regain – tips and tricks from practice
  • Changes in relationships between software manufacturers and customers
  • Company-wide cooperation in audits
  • Exchange of experience on audits of the largest manufacturers
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Key Topics SAMS USA 2021

THE FUTURE OF SAM?

  • Container-based virtualization and the consequences for SAM
  • IoT in terms of license management – “Digital Access” vs. “Human Access” – What are the basics for license design?
  • The API Economy from the perspective of license management
  • SAM & Security: Proactive Management of Risks & Vulnerabilities via Software Classification – a Task for the SAM?

SAM IN DYNAMIC AND DECENTRALIZED BUSINESS ENVIRONMENTS

  • Company-wide coordination of software procurement processes
  • Effects of M&A, Carve-ins / Carve-outs on Software Asset Management

SAM IN SMALL & MEDIUM SIZED ENTERPRISES

  • Designing & implementing efficient SAM with limited resources
  • Leading successful negotiations with major software publishers as a small company?
  • Open source software as an alternative?

CONTROL & MONITORING: TECHNOLOGIES, TOOLS & SYSTEMS

  • Technology driven enterprise-wide software license management: from theory to practice
  • SAM tools, systems and reporting solutions at a glance
  • AWS budgets, etc. are enough, aren’t they? Cloud Services and the evolution of SAM Tools

SAM ESSENTIALS

  • Quickly reduce license costs and ensure compliance
  • Building and developing an efficient SAM
  • Practice-oriented key competences for new software asset managers & IT buyers
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What our attendees say and why they love attending our SAM USA conference…

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Movers & Shakers

“Excellent opportunity to learn and network with talented SAM professionals, without the sales pitch and pressure from software publishers.”
Delana Nading
Vistra Energy

“Great to meet college’s, learn we are not alone in our SAM journey, and look forward to next year.”

Mark Walther
Xylem Inc.

“Very engaging and targeted topics enabling real learning.”

Omeir Yusuf
BMO Financial Group
“This event was a fantastic opportunity to connect with other SAM professionals and learn best practices.”
eric fasse
conagra brands
“The event was well organized with a fresh format for SAM Practitioners to participate freely.”
matthew schaefer
flexera
“It was wonderful to be able to talk to so many people that actually understand Software Asset Management!”
michael braatz
general electric
“SAMS USA was a quality event of very experienced SAM professionals and it was useful to network with the attendees and sponsors.”
steffani lomax
siwel consulting

It’s a Multi-Touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Keynote

Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

Challenge your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realisation. Learn from the most successful practices and use these real business results for benchmarking with the competition.

100 Minutes

Pre-qualified One2One Meetings with matched partners and from delegate to delegate. Use the Business Matchmaking function in your Event App “hubs101” in advance to arrange your meetings.

Matchfinder! Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect

Meet! SAMS USA

Discover who else is participating at the SAMS USA. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.

Say Hello?

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.

Breakfast Club

Start your we.CONECT experience with a coffee and… NETWORKING!
Meet at the breakfast table in the restaurant and get into a conversation with your peers and other participants over the first coffee

Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!

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2021 Location

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