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LogoSAMS USA | June 19 – 20, 2023, Chicago, IL, USA

OUR EVENT
LEAD PARTNER BOOK NOW! date_range June 19 – 20, 2023 |
Chicago, IL, USA Software Asset Management Strategies USA
LIVE & ONLINE
DAYS
HOURS
MINUTES
SECONDS

Strategic Software Asset Management in the Age of XaaS
The annual industry show SAMS USA combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. Following the reputation built in Europe as the most influential SAM event series, the Software Asset Management Strategies USA is maturing the 4th edition and brings together more than 150 SAM and IT procurement professionals from America’s top companies at the only end-user driven networking SAM event in the US – free of mega-vendors & auditors.

HIGHLIGHTS
2021

at SAMS USA

THE EVENT

At a glance!

0
LEADING EXPERTS
0
INDUSTRY-FOCUSED SPEAKERS
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% PUBLISHER FREE AUDIT DEBATES
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% DECISION MAKERS / SENIOR INFLUENCERS

Slide Our Safe Event Business Standards (SEBS) are based on recommended practices from the Research Institute for Exhibition and Live-Communication (R.I.F.E.L.), which were developed business conferences by renowned experts in event management and medicine. SAFE EVENT BUSINESS STANDARDS
 Hybrid-Conference-Experience! Discover the most interactive &
hybrid conference concept in the industry! It’s a Multi-Touchpoint Concept The most effective and informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities
to get meetings with top executives!

we.HAVE
PARTNERS

Not Sponsors!

SAMS USA is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience.

Position your business as a thought leader at SAMS USA. Join our partners today!

BP 1 BP 2 BP 4

KEYTOPICS

At SAMS USA

SAM AT TRANSITION BETWEEN ON-PREMISE AND XAAS

Basic requirements for the SAM in the Subscription Economy

Bring Your Own License – Which licenses can we use on which IaaS?

License Mobility in Practice: Which server applications can be deployed with the existing licenses on AWS and which ones need to run on instances in dedicated hosts?

AWS Marketplace & Co.: Buy per click – What is the future of IT Procurement between fast deployment and cost transparency?

Are G Suite and Google Cloud Platform an alternative given the licensing models and costs?

SAP Indirect usage: New sales, audit and pricing model – is everything clear now?

License optimization in complex hybrid system landscapes

On the other side of the Cloud: On-premise licenses – Shelfware or off to the used-software market?

Legal aspects of used software

IT CONTRACT MANAGEMENT

Demand-oriented design of license agreements

Negotiations with the big SW manufacturers

Vendor and vendor management in the context of XaaS

Avoid vendor lock-in with cloud services

AUDITS

Audit defense strategies and dealing with multiple parallel audits

Sovereign handling of audits: keep control & regain – tips and tricks from practice

Changes in relationships between software manufacturers and customers

Company-wide cooperation in audits

Exchange of experience on audits of the largest manufacturers

THE FUTURE OF SAM?

Container-based virtualization and the consequences for SAM

IoT in terms of license management – “Digital Access” vs. “Human Access” – What are the basics for license design?

The API Economy from the perspective of license management

SAM & Security: Proactive Management of Risks & Vulnerabilities via Software Classification – a Task for the SAM?

SAM IN DYNAMIC AND DECENTRALIZED BUSINESS ENVIRONMENTS

Company-wide coordination of software procurement processes

Effects of M&A, Carve-ins / Carve-outs on Software Asset Management

SAM IN SMALL & MEDIUM SIZED ENTERPRISES

Designing & implementing efficient SAM with limited resources

Leading successful negotiations with major software publishers as a small company?

Open source software as an alternative?

CONTROL & MONITORING: TECHNOLOGIES, TOOLS & SYSTEMS

Technology driven enterprise-wide software license management: from theory to practice

SAM tools, systems and reporting solutions at a glance

AWS budgets, etc. are enough, aren’t they? Cloud Services and the evolution of SAM Tools

SAM ESSENTIALS

Quickly reduce license costs and ensure compliance

Building and developing an efficient SAM

Practice-oriented key competences for new software asset managers & IT buyers

ATTENDEES
ABOUT

the SAMS USA

Testi 1 Vistra Energy Delana Nading
Excellent opportunity to learn and network with talented SAM professionals, without the sales pitch and pressure from software publishers. Testi 2 Xylem Inc. Mark Walther
Great to meet college’s, learn we are not alone in our SAM journey, and look forward to next year. Testi 3 Omeir Yusuf
 Very engaging and targeted topics enabling real learning. BMO Financial Group Testi 4 Eric Fasse
This event was a fantastic opportunity to connect with other SAM professionals and learn best practices. conagra brands Testi 5 Matthew Schaefer
The event was well organized with a fresh format for SAM Practitioners to participate freely. Flexera

HYBRID EVENT
EXPERIENCE

Get the best of both worlds – Online & On-Site

Icebreaker Icebreaker Relaxed interactive round table discussions the evening before the first conference day. The icebreaker event is the first informal networking gathering of many! Dinner Networking Dinner Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day. Live Stream Live Stream All Sessions will be live streamed via our digital event platform and recorded. Increase your exposure and showcase your solution to a worldwide audience. Matchmaking Matchmaking Make the right business connections, meet the industry experts with a similar investment focus, and talk about the leading projects/tools pushing the industry forward through our unique software platform hubs101.
 100 Min 100 Minutes Arrange pre-qualified and exclusive One2One meetings with potential clients. Plan these in advance with the Matchmaking Feature in our Event App “hubs:101”.
 CyP Challenge Your Peers It’s an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions. World Cafe World Café Session Be part of several thematic conversation rounds with changing topics and team constellations. Say Hello! Say Hello! Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready. Video one2One Video One2Ones Network before, at and after the event with onsite attendees and digital prospects whenever you want! StartUp Session Start-Up Sessions We select and invite start-ups still young in the field and bring them to our Innovation Lab. Case Study Case Study Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition. Tech Take Live Tech Take Delegates and solution providers have the chance to actively participate in product and service demos on the expo floor. Panel Discussion Panel Discussion A moderated conversation where hand-picked industry experts discuss current and future issues from different perspectives.

Get your ticket now!