Many SAM teams focus on reclaiming unused licenses and keeping license usage in check—but if the contract stays the same, so does the cost. This session will focus on how to drive true savings by shifting attention to contracts across all license types. Acting as internal “information brokers,” global SAM teams can equip product owners with the insights they need to make informed decisions before contract renewals. Learn how strategic contract preparations and renegotiation, driven by license usage data and cross-functional collaboration, can unlock substantial savings and long-term value. In this session, you will learn:

• How to identify savings across all license types by linking usage data with contract terms
• How to equip product owners to take smarter decisions upon contract renewals
• How to work with legal and finance teams to successfully renegotiate contracts and define what counts as “savings”