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CO-LOCATED EVENTS

Speaker

Helen Piña

VP of Marketing, Anglepoint

Helen is the Global Vice President of Marketing at Anglepoint, where she leads global marketing strategies to drive revenue growth, strengthen brand positioning, and enhance customer advocacy, engagement, and retention. She focuses on expanding market presence and fostering brand loyalty through strategic initiatives. Prior to Anglepoint, she held senior marketing leadership roles at White Cup, PROS, and Aniden Interactive, overseeing brand strategy, demand generation, and marketing operations.

The Pop in Your Job
In love with b2b tech marketing, I lead marketing and drive revenue. My success stems from my comfort with change, compassionate leadership, growth mindset and strong belief in customer centricity. I have 20+ years of experience in marketing, management and sales. Where there's a will, there's a way - and I've got a strong will. Let's go!”

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Session

The Next Frontier in Software Asset Management – AI, Cloud Costs & Sustainability

Solution Study

Thursday, December 04

10:05 am - 10:35 am

Live in Chicago

Less Details

As AI-driven automation, SaaS expansion, and sustainability reshape Software Asset Management (SAM), organizations must evolve to stay ahead. With AI workloads driving cloud cost spikes and Green IT gaining momentum, SAM leaders face new challenges in optimizing software investments while ensuring financial and environmental responsibility. This session will explore the latest innovations in SAM, including AI-powered automation, cloud cost management best practices, and strategies for aligning SAM with sustainability initiatives. Discover how to measure AI’s business value, track key unit economics, and prepare for the next wave of SAM transformation. In this session you will learn:

  • How to leveage AI and automation to enhance SAM processes and decision-making.
  • How to implement cloud cost management strategies to track AI expenses and maximize ROI.
  • How to integrate sustainability and Green IT principles into SAM for long-term impact
Presentation

Company

Anglepoint

https://www.anglepoint.com/
Anglepoint is the leading provider of SAM & Technology Asset Management services to the Global 2000. Anglepoint’s services drive cost optimization, risk mitigation, & strategic planning within the cloud, SaaS, enterprise software & hardware estates of complex hybrid IT environments. We deliver comprehensive managed services including SAM strategy, execution, process automation, and technology selection & implementation.
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Co-hosted with
SAMS USA 2025 is part of the Event Series. You can find more events here.
Date
December 04 – 05, 2025
Location
Marriott Marquis Chicago
2121 S Prairie Ave
60616 Chicago
Phone
+1(518)3102904
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