Most SAM programs never reach their potential. In fact, 75% fail — not because of tools, but because of governance and execution gaps. This session presents a practical blueprint for building a SAM program that delivers measurable business impact, following a clear path through four stages of maturity — from Surviving to Stabilizing, Scaling, and ultimately Winning. Whether your organization is just trying to get through audits or aiming to maximize ROI from software investments, this session shows how to navigate the path from surviving to winning. In this session you will learn:

• How to identify where your organization sits on the SAM maturity curve?
• How to avoid the pitfalls that keep programs stuck in firefighting mode?
• How to build a hybrid model of internal teams, consultants, and managed services that can scale globally?
• How to elevate SAM from IT operations to a strategic, board-level discipline?

IBM audits are known for their complexity and hidden pitfalls that can catch organizations off guard. In this debate, participants will discuss key warning signs, share best practices for preparation, and explore proven strategies to stay in control and avoid costly surprises. Join the conversation to uncover how to decode audit demands, manage licensing nuances, and negotiate confidently with IBM.