The profession of software asset management and its tasks are in a state of flux, and changes can also occur within a company for a software asset manager. This can be a change in the scope of duties, but also changes due to a different location are possible. In this session we will take a look on the profession of the software asset manager, addresses the changes and the areas in which frustration and flexibility are required.

• What difficulties await a software asset manager at the beginning?
• Which tasks and unexpected challenges have to be mastered?
• Which approach is helpful in the jungle of software asset management?