This track explores how smart technologies—ranging from advanced SaaS management to automation and AI —are transforming the way organizations approach Software Asset Management. As IT environments grow more complex and decentralized, companies must adopt intelligent solutions to streamline operations, reduce manual effort, and gain control over sprawling software ecosystems. Learn how leading organizations are building scalable, automated SAM processes, using GenAI to improve SAM contract management, and tackling the challenges of SaaS sprawl and Shadow SaaS.