Case Study
Monday, December 09
12:15 PM - 12:45 PM
Live in Chicago
Less Details
Navigating the complexities of corporate acquisitions requires a strategic approach to managing IT assets and software compliance. This session explores how acquisitions can offer growth opportunities while also posing unique challenges, particularly in IT asset visibility, licensing, and process integration.
I have worked as an IT Professional since starting at WordPerfect in 1993. I have worked in various support positions including levels 1, 2 and 3 technical support. I am currently the Software Asset Manager at Navistar. I have over 15 years of experience in the management and procurement of IT software and equipment, specializing in quick turn-around of procurement requests. With my extensive background in IT, and my knowledge of Procurement processes and procedures, I feel I have a unique ability to understand the needs of IT Professionals, and can quickly obtain the items needed for any project large or small.
In love with b2b tech marketing, I lead marketing and drive revenue at White Cup. I'm a Spanish-speaking Gen Y (AKA elder Millennial), UT Longhorn (BA), UH Cougar (MBA) and mother (x2). My success stems from my comfort with change, compassionate leadership, growth mindset and strong belief in customer centricity. I have 20+ years of experience in marketing, management and sales. Where there's a will, there's a way - and I've got a strong will. Let's go!
At Anglepoint I am responsible for:
- Lead global marketing strategies to drive revenue growth and expand market presence.
- Strengthen brand positioning by enhancing visibility and fostering brand loyalty.
- Drive customer marketing to boost advocacy, engagement, and retention.