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CO-LOCATED EVENTS

FLEXERA

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Flexera is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera is trusted by more than 80,000 customers that depend on our comprehensive solutions - from licensing, entitlement and compliance management to application readiness and enterprise license optimization. Enterprise License Optimization solutions such as Flexera's FlexNet Manager Suite for Enterprises represent the next generation software asset management solution required to meet today's business challenges. Whether extending the value of your existing configuration management solution or acting alone, such solutions reconcile detailed insights into the software entitlements you own and actual application installation and usage data. The result is unprecedented control of your software estate, providing the strategic solution needed to drive upwards of 5-30% savings in software spend.

https://www.flexera.com/

Speaker

Mark Bradley

Senior Product Management Manager

My name is Mark Bradley. I help industry-leading technology companies get to the core of their customers' problems, rapidly develop a transformative solution, and then tell the world what it can do.
I developed a systems-level understanding of the IT architecture that underpinned overall operations from my early days with HP, HPE, Prudential, JP Morgan Chase, and Sysco. By developing strategic solutions that leveraged emerging technology, I improved efficiency, ensured compliance, and supported mission-critical initiatives. As a visionary technology executive with over 15 years of experience leading managed services strategies, fostering innovation, and driving sustainable growth within global technology sectors, I have successfully integrated environmental, social, and governance (ESG) initiatives into strategic planning and operational practices. I have a proven track record in developing and executing growth strategies, enhancing customer value, and achieving operational excellence in hyper-competitive markets. Since then, I have been working with global organizations to understand how I can massively impact operations with revolutionary software. I align strategic solutions with overall company goals within Flexera to produce outstanding results. Building bridges across departments, communicating clearly with customers, and activating what's working vs. what is not, I am building the products that change the face of business.

Session

More Intelligence, Less Footprint – The Art of AI Optimization

Case Study

Thursday, December 04

02:25 pm - 02:50 pm

Live in Chicago

Less Details

As organizations embrace AI and cloud services at unprecedented scales, Software Asset Management (SAM) and IT Asset Management (ITAM) leaders face a dual challenge: controlling skyrocketing software costs and reducing the carbon footprint of IT operations. Simply tracking licenses and expenses is no longer enough. This session will explore how a more innovative and strategic SAM approach can leverage intelligence and automation to optimize both financial and environmental outcomes in the era of AI. In this session we will explore:

  • How to apply FinOps for AI to increase visibility into AI-driven spend and ensure efficient cloud and software usage?
  • How to reduce both costs and carbon impact by linking spend data with sustainability metrics inside your SAM program?
  • How to use real-world AI-enabled optimization practices to drive measurable improvements in SAM maturity and overall business value?
Co-hosted with
SAMS USA 2025 is part of the Event Series. You can find more events here.
Date
December 04 – 05, 2025
Location
Marriott Marquis Chicago
2121 S Prairie Ave
60616 Chicago
Phone
+1(518)3102904
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