JOIN US & ATTEND!
GET READY FOR
SAMS USA 2019!

Increasing SAM Maturity | Reducing Software Cost

SAMS fuels you with new ideas, connections, inspiration and insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Last year we were joined by over 600 delegates at our European events, so you can be sure you’ll be in good company.

Event at a glance

0
LEADING EXPERTS
0
INDUSTRY-FOCUSED SPEAKERS
0
% PUBLISHER FREE AUDIT DEBATES
0
% DECISION MAKERS / SENIOR INFLUENCERS

What can you
expect as an Attendee
at SAMS USA 2019?

Community

The SAMS USA belongs to Europe’s leading SAMS event series and offers a unique business platform for the exchange via use and business cases in the context of software licensing models. The conference encompasses practical challenges and benefits of setting up a SAM program, as well as technological and strategic aspects of it. Speakers from top US companies and a wide range of industries provide insights into their concepts and current projects.

Attendees

120+ SAM leaders and leading IT Procurement experts will discuss the key challenges and solutions, technologies, trends and best practice in the use of software license models.

Speakers & Moderators

30+ leading SAM experts share their experiences, present their best practices, evaluate best-in-class projects and explain concrete details of their use and business cases

Networking- Multi-Touchpoint

Multiple opportunities in 30+ hours of networking. You are invited to meet and greet with those hard-to-meet executives in a relaxed and social setting. Join our unique networking approach.

Sessions

30+ innovative and interactive sessions cover the entire thematic diversity

Format

3 Icebreaker round tables, 5 World Cafés, more than 20 Case Studies, 5 Challenge Your Peers round tables.

Our SAMS USA Community – A Snapshot of Previous Delegates

What can you
expect as a
Solution Provider?

Showcase

…your brand in innovative ways via website, live channels and conference app throughout the full 12-month cycle, as well as having a physical presence onsite

Position

…yourself ahead of the competition by establishing your presence at the key SAM conference of the year dedicated to the US market

Benefit

…from our dedicated and extensive marketing campaign to assemble the SAM community in the region

Scale

…with over 120 attendees and 30+ speakers, the SAMS USA is the most comprehensive networking conference for software asset managers and IT Procurement professionals in the region.

Associate

…your  tailor-made packages which are created to address your individual needs, products and services.

What is the unique Networking Experience at the SAMS USA?

We know that networking, ideation, knowledge sharing and getting this „little detail I didn‘t know so far“ is one of the most important reasons to participate at our events. To guarantee the best networking experience, various sessions has been created, tailored to your needs and curated from the industry – we call it Multi-Touchpoint Concept!

Keynote

Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

Matchfinder!
Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect

Say Hello?

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.

Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realisation. Learn from the most successful practices and use these real business results for benchmarking with the competition.

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Challenge your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Meet! SAMS USA

Discover who else is participating at the SAMS USA. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.

Breakfast Club

Start your we.CONECT experience with a coffee and… NETWORKING!
Meet at the breakfast table in the restaurant and get into a conversation with your peers and other participants over the first coffee

Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.

Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!

Q&A Session

Q&A is an integral part of our solution tracks. Join our speakers after every solution study at their exhibition stands and discuss with them the described challenges and solutions.

What are the
10 reasons to
attend the SAMS USA 2019?

Learn

…more about the various licensing models and approaches of a SAM program implemention

Share

…your hurdles and opportunities with regard to successfully reducing software costs

Discuss

…your own experiences in informal and work-intensive conversations and working groups

Listen

…to the best practices to better survive a software audit

Understand

…why your competitors or representatives of other industries have opted for alternatives and how you can inspire and bind your own customers in the future

Learn

…where the challenges of your competitors lie and how they address the strategic challenges

Be there

…when market-leading companies not only present the practical implementation of their SAM program, but also share their secret of success

Explore

…new ideas and inspiration back into your daily business and impress colleagues and your management with new innovative approaches

Benefit

…from the intensive exchange and in-depth discussions in a professional and relaxed business context.

Gain

…new contacts with colleagues, partners and customers in order to be able to meet the challenges of future markets

Audience Profile

Geographic Split

United States
85%
United States: 85%
Canada
10%
Canada: 10%
Mexico
5%
Mexico: 5%

Industry Split

Pharmaceuticals / Biotechnology
22%
Pharmaceuticals / Biotechnology: 22%
Logistics
20%
Logistics: 20%
Energy
15%
Energy: 15%
Automotive
9%
Automotive: 9%
Telecommunications
7%
Telecommunications: 7%
Finance
7%
Finance: 7%
Government Associations
7%
Government Associations: 7%
Consulting / Services
8%
Consulting / Services: 8%
Other
5%
Other: 5%

Job Functions

Software License Management
31%
Software License Management: 31%
Software Asset Management
27%
Software Asset Management: 27%
IT Vendor Management
15%
IT Vendor Management: 15%
IT Operations
10%
IT Operations: 10%
IT Service Management
10%
IT Service Management: 10%
Other
8%
Other: 8%

we understand clients – we go deeper – we transform the experience

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